With the development of the Corner Ads, we tackled the latest video advertising challenges: Awareness, Visibility and Usability. The first Corner ad campaign for Havas Media customer Emirates was played via our network in the entire portfolio of VGN Medien Holding.

The Coalition for Better Ads poses a challenge for us as an advertising industry: advertisers want to be presented in a large and eye-catching manner, and publishers are not allowed and do not want to disturb users with overlaying forms of advertising. Likewise, 100% visibility is guaranteed.

We would not be Digitialsunray if we did not face up to this challenge - so we tackled this issue and came up with the following solution: The Corner Ad, which, based on the well-known multitasking feature on YouTube, acts as a content ad or out- Stream video integrated into the editorial page content. Scroll down the user, the video slides as a picture-in-picture to the bottom of the screen and continues to run. It can be put into full-screen mode by clicking on it. When scrolling up, it will jump back to its original position and remain there again as a content ad or out-stream video.

The Havas Media Austria team, which is the digital lead in Emirates' media strategy, decided to use our new ad format as the first mover project for the current Emirates airline campaign across VGN Medien Holding's portfolio.

What is our management saying?

"According to the Google Better Ads Initiative, the Corner Ad has created a revolutionary ad format that combines many of the features that are becoming increasingly important in the mobile advertising world: visibility, attention, and usability. The effect of changing the position to the bottom right when scrolling guarantees 100% visibility and maximum user awareness. "Sounds like Gerhard is more than satisfied with the outcome - mission accomplished.

The Corner Ad thus solves an inherent problem, especially with out-stream videos and creates a new advertising format standard as a first mover project. In addition to the surprise effect, it scores above all with 100% visibility!

Anyway, we're proud of our Corner Ad and it looks like other online portals are too. Here you can convince yourself :).