New technologies such as Blockchain and AR/VR enable the next generation of the Internet - the so-called Web3. Our speakers used numerous practical examples to show what opportunities it offers and what is already happening. We were pleased that we were able to spend an exciting and inspiring evening with so many interested people and thank you for the stimulating discussions afterwards.

Agenda

"New Opportunities for Brands"

Matthias Lechner, Founder/CEO of NFBrands.X (NFBrands.xyz)

A new era has begun with Web3. Especially in marketing. The blockchain, NFTs, mixed realities and the metaverse are the game changers of the digital world. These technological developments are creating amazing new opportunities for brands - from now on. After a super compact introduction on the most important terminologies, examples were used to clearly show what new and traditional brands are already doing... and why now is the time for #NonFungibleBrands in Web3 and in the Metaverse.

"The Metaverse is here!"

Christoph Sitar, Founder/GF from Mediasquad (msq.at)

VR glasses on your head and let's go to the Metaverse! Aside from the #Hypetrain ignited by Meta, the real Metaverse revolution is indeed just around the corner. Why the time has finally come and which key components were necessary for this was examined in the keynote speech. #thetimeisnow

"NFT Jewellery"

Zuzana Bastian, inventor and founder of JEVELS, was unfortunately unable to attend due to illness, but thanks to her good presentation documents, Matthias Lechner was able to step in at short notice and
represent her properly. The impressive products and solutions from JEVELS were seamlessly integrated into his presentation with international examples.

JEVELS stands for virtual, precious and sustainable wearable fashion you can wear digitally. With JEVELS we want to bring more people to the community of digital fashion. We want to put another stone to the path of building a more sustainable fashion industry.

The evening showed that target groups and international brands are already in the metaverse - now it's time to raise awareness of domestic brands as well. Because in the discussions with experts and customers afterwards, the tenor was unanimous: "2023 will be a very exciting year for Web3 and "the" Metaverse."