Our new advertising format offers the opportunity to playfully interact with the brand, the advertising message and the diversity of the product range. For the "BABYWELL 10 Year Anniversary" campaign, BIPA and Mindshare used the Jump and Run Ad as first movers.

Through gamification within the advertising format the campaign primarily focuses on interactivity and the user's personal interaction. With the help of the well-known jump and run mechanics together with a creative implementation, the new advertising format should generate an above-average user engagement. "We are delighted to be able to implement an exceptional first mover campaign for our new Jump and Run Ad with BABYWELL, a BIPA own brand." The playful approach not only allows for a high interaction rate, but also a fun way to get to know the target group in a variety of ways Product range from BABYWELL ", explains Gerhard Günther, our CEO.

In order to position and strengthen the brand image in the minds of the target group, we use the brand carrier of the BABYWELL products: Vincente, the duck. With this it was necessary to collect the "flying around" BABYWELL products by touch on the smartphone screens. A steadily increasing speed provided the necessary incentive and a replay button for a high level of user attention over the entire game or campaign period.

The results speak for themselves: More than 120,000 active users of which almost half have finished the game or played several times. As an agency, you want to break out of conventional advertising frameworks and surprise the target groups of customers again and again in a creative way. Gamification ads are the perfect format, users through a balance of product information and entertainment that is fun and does not interfere, to entertain and to let interact.